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Salesforce MCC-201 Certification Sample Questions, Exam MCC-201 Tutorials

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Salesforce MCC-201 (Marketing Cloud Connect Essentials) exam is designed to test your knowledge of Marketing Cloud Connect, which is an integration tool that connects Salesforce Sales and Service Cloud with Marketing Cloud. MCC-201 exam is meant for professionals who want to gain expertise in using Marketing Cloud Connect to synchronize data, personalize customer experiences, and automate marketing campaigns across different Salesforce platforms. MCC-201 Exam consists of 60 multiple-choice questions and lasts for 90 minutes.

>> Salesforce MCC-201 Certification Sample Questions <<

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q116-Q121):

NEW QUESTION # 116
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

A. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
B. Use the WSProxy via SSJS to deploy the email after capturing form data.
C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
D. Use a Triggered Send Data Extension to capture form data and deploy the email.

Answer: D

NEW QUESTION # 117
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?

A. A manual email send for each transactional message.
B. Triggered email sends to deliver transactional messages.
C. A scheduled automation to send daily transactional messages.
D. A file drop automation to send transactional messages.

Answer: B

NEW QUESTION # 118
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Triggered Send Definition
B. Single Send journey with an API Event entry source
C. Transactional Messaging API
D. Multi-Step journey with an API Event entry source

Answer: C

Explanation:
To send an email to customers who need to reset their password on their website, Northern Trail Outfitters should use Transactional Messaging API. Transactional Messaging API is a tool that allows marketers to send transactional emails with high priority and reliability. The emails are sent as quickly as possible and can be personalized with dynamic content. The web server can receive a notification when the email is sent by using callbacks or tracking events. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_rn_transactional_messaging_api.htm&type=5

NEW QUESTION # 119
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'

A. Publication list
B. Auto-suppression list
C. Exclusion data extension
D. Suppression list

Answer: B

NEW QUESTION # 120
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

A. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
B. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
C. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
D. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

Answer: C

NEW QUESTION # 121
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