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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q26-Q31):

NEW QUESTION # 26
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
D. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

Answer: A,D

Explanation:
Explanation
To target all customers who have registered to receive push notifications, Northern Trail Outfitters can use two ways to create this segment:
Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. This is a user-friendly tool that allows marketers to segment their mobile push audience based on criteria and conditions without coding.
Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension. This is a more advanced tool that allows marketers to segment their mobile push audience using SQL queries and data views.
Using Journey Builder or Contact Builder are not ways to create segments for mobile push audiences, as they are used for different purposes. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_filtered_list.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_mobilepushdemographics.htm&type=5

NEW QUESTION # 27
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?

A. Float
B. Number
C. Currency
D. Decimal

Answer: D

NEW QUESTION # 28
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

A. Do they need to support different From Names by country?
B. Do they need to have independent reporting on SMS sends by country?
C. Do they need to support UTF-8 characters in their SMS?
D. Do they need to support inbound messages in each country?

Answer: D

Explanation:
Supporting inbound messages in each country would require additional long codeimplementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation.References:https://help.salesforce.com/s/articleView?id=sf.mc_moc_long_codes.htm&type=5

NEW QUESTION # 29
ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)

A. Match subscribers to web activity by passing Subscriber ID through email links.
B. Track web activity from a click on an email URL back to a specific email campaign.
C. Pass web conversion data back into Marketing Cloud for use in email reporting.
D. Recognize web traffic as originating from email instead of another channel.
E. Use the web analytics platform to trigger behavioral remarketing emails.

Answer: A,B,D

NEW QUESTION # 30
How do you use data designer to link the web analytics data to your subscriber data?

Answer:

Explanation:
Use a marketing cloud data extension

NEW QUESTION # 31
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